Mick Jagger

The Rolling Stones or REM: What kind of business are you running?

Starting a business, your question should not be – are we The Beatles or The Rolling Stones? – but ‘Do we want to be The Rolling Stones or REM?’

The Stones, with Mick and Keith taking the lion’s share of the attention and the rest of the band keeping fairly quiet (okay, Ronnie Wood is NEVER quiet but the point still stands), is one model of forming a business. But you don’t want it.

You can have some rockstar leaders who write the tunes and make most of the money. And that will work for a while but, eventually, other people with songs to sing will start to feel aggrieved.

Build your company like REM – sharing the royalties evenly, allowing the personalities of the whole team to have space to breathe, not assuming that just a couple of people have the hit songs in them.

At The Means, we don’t actually want to be the Stones, REM or even The Beatles. We want to be Public Enemy. But more on that another time…

If your business has creative work that needs doing and you don’t want the cost or commitment of hiring an in-house team or expensive agency, The Means can help you.

We’ll lend you some brilliant brains in a package that suits your budget – whether it’s the equivalent of a delicious Lidl meat selection or a full-on buffet from Marks & Spencer. Get in touch: @ReadTheMeans